Watts Consulting

More than you ever wanted to know about Alabama native Joe Watts

Newsletters

The Busiest Week Ever

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Well, I’ve officially been overwhelmed this week with work. I try very hard to avoid working after 5 p.m., but sometimes I manage to work a little late–I tend to make up for it by working, as I am this morning, early and on the weekend. I completed a complete redesign for American Mining Insurance Company’s online newsletter,  www.americanmining.com/newsletter/, I just completed my 38th (I think) Alabama Sierra Club newsletter, I’ve just about finished an annual report for the Alabama Association of RC&D Councils, I started working on a new client website, brombergs.com and, well, I guess the list just seems to go on and on.  I’m very pleased with the masthead I created for American Mining’s online newsletter, though. We went through several revisions, but the end one really turned out best. Here it is:

A Week of Newsletters, Among Other Things

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This week has been pretty busy, including last weekend. I sat down to work up the January 2009 issue of the Alabama Sierran that I do each month only to discover some unforeseen problems with my new laptop. Really not so much a problem with the laptop as it was a problem with an older version of QuarkXpress I’ve been using to design the newsletters and much of the other print work I do. It just wouldn’t work with the new Mac operating system. After about 2 hours and 20 crashes, I read up on it and discovered that it really wouldn’t work. Thus, a forced migration to an admittedly better program, Adobe InDesign. All is better now, but it did force me to recreate the newsletter and start recreating an annual report I do each year. Anyway, I’m off to Centerville, Alabama this morning to talk with the Bibb County folks about tourism and their upcoming website. Here’s what the Alabama Sierran turned out like:

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Another Sierra Club Newsletter Completed: November 2008

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One of the monthly newsletters I work on: The Alabama Sierran. I did the first newsletter for the Alabama Chapter of the Sierra Club in January 2006 and have done one each month since then. This is an 8 page tabloid-size newsletter printed on recycled newsprint. You can download the full newsletter at alabama.sierraclub.org. In addition to working on this newsletter, I just finished an online newsletter for Birmingham, Alabama based CGH Insurance Group (www.cghinsurance.com/newsletter). And, perhaps most fun right now, I’m working on a website on tourism–particularly historical and ecological–in Bibb County, Alabama. I’m developing it almost entirely in Movable Type (using a little Dreamweaver to help me handle the CSS stylesheets). Pretty interesting stuff. Not that far along yet, but I’ve built the shell: www.bibbtourism.com. Other than that, just the usual blog updates at Your Town Alabama and Alabama’s Front Porches.

Alzheimer’s of Central Alabama Newsletter Complete!

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This newsletter is one that I do only about 2 times each year. It is a pretty good sized newsletter with lots of input, so it takes a while to complete: very pleased with this issue, both design-wise and content-wise. We managed to add in more reference, teaching-oriented information into this issue than ever before (at least since I’ve been doing the newsletter–and that’s been about 5 years).
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The Week of Newsletters

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Seems as though the first week of the month is always filled with work on newsletters. This month (October) is no exception. I’m about halfway through a newsletter for Alzheimer’s of Central Alabama, getting started on a newsletter for the AIA of Birmingham and trying to plan the newsletter for American Mining. I’ve also got to start thinking–probably not until next week–about the newsletter for the Sierra Club. And that doesn’t even even begin to consider the blogs that I’m working on constantly for Your Town Alabama and the Southwest Alabama Tourism (with the University of Alabama). Those aren’t really newsletters, but in a lot of ways they really are. Oh well, back to work!